Rentlinx is closing down April 15, 2024

Rentlinx by Appfolio - Shutting Down

On January 17, 2024, we received an email stating that our Rentlinx account would become inactive on April 15, 2024, and the service would be shut down. This is a big blow for us as a property management company that has been utilizing the service since 2013. Initially, it was a free service syndicating to all the leading rental listing websites like Zillow, Costar, Realtor, Zumper, and dozens more.

In 2016, Appfolio bought Rentlimx and, within a year, started charging for the service. This was fine, as we got a special deal as an early adopter, saving 30%, paying $1,134 annually for the service, which represented good value for us, the time it saved me being able to syndicate to 40+ listing websites from one website is easily worth the $1,134 annual fee, heck, it would be worth the $1,620 full fee.

In mid-2020, Zillow Group decided to force users syndicating to the platform into an agreement for a service called Zillow Feed Connect. Again, being an early adopter, we got a deal of $1.05 per listing per day, so it was not the end of the world, and overall, the return on investment was still good!

Over the past 18 months, the Rentlinx website has become very slow and unresponsive during regular office hours. Like, the network infrastructure was insufficient to support the service’s number of concurrent users. I mean, it is slow to the point of visiting, leaving the office to make a cup of coffee, and returning to the office slow. So, the news that Rentlinx was closing down was not surprising to me. Clearly, there had not been any investment in the Rentlinx service in many years.

It looks like Appfolio has stripped the assets of Rentlinx and integrated it into their property management software product. We have an established property management software solution, so we won’t switch to Appfolio, as transitioning from one property management software solution to another is a PITA.

Our annual renewal payment was due on February 11. 2024, so I emailed Rentlinx on Thursday, January 18, 2024, asking whether the renewal cost would be 16% of the regular price as the service was shutting down by 4/15/2024, and I have not received a response as of now, January 28, 2024. So, I canceled the renewal, as we do not want to pay $1,134 for the two months before the service shuts down.

I have looked at alternatives, and there does not seem to be any, at least none that syndicate to the Zillow Group of websites, our major lead generator. So we will just list on Zillow directly, costing the same $1.05 per listing daily, as it did when syndicating from Rentlinx. The downside is that we can now only have one phone number and email address; we cannot ‘cheat the system’ and list some of our available units at our apartment communities, leaving us only listing our single-family homes, duplexes, and townhomes.

4 thoughts on “Rentlinx is closing down April 15, 2024

  • YR
    February 16, 2024 at 07:54

    Hi Jason, we’d be happy to offer you a free rental marketing account. Please email us if you’d like to give it a go in the email address in the comment.

  • YR, I looked at your service previously, and according the website, Zillow Group is not one of your syndication partners, and this is a deal breaker for us, but thanks for commenting.

  • YR
    February 17, 2024 at 09:34

    Hi Jason, the partners we list are partners which don’t require you to have a prior agreement to publish to. Just like Rentlinx we can create a feed of your listings to send via Zillow Feed Connect if you have an agreement with them. If you decide you want to discuss your options further based on your current technology setup with minimum disruption just send us an email. All the best.

  • YR, thanks for clarifying, it’s a shame that Zillow was not listed on your website, with a footnote to explain that a Zillow Feed Connect contract is required for Zillow syndication. At the moment, we are trialing another syndication website, but we’ll keep in mind if this doesn’t work out.

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